Jingles are one of the most popular forms of advertising out there. They’re catchy, stick in your head, and can be very effective when getting people to buy something. So if you want to become a jingle writer, there are a few things you need to know. First, this article will discuss the basics of writing jingles and give tips on making them successful. From creating catchy melodies to finding the perfect voice for your campaign, read on to learn all the dos and don’ts to get started as a jingle writer.
What is a jingle writer?
A jingle writer creates catchy, memorable tunes for commercials and other commercial purposes. They may work with a team of writers to make the song, or they may be the sole creator. The process of becoming a jingle writer can be time-consuming but rewarding. One must have strong writing skills, have an ear for melody, and be able to come up with creative ideas on the spot. Several schools offer certification programs in jingle writing, so prospective writers should research these programs before starting down this path.
The different types of jingles
The first is the brand jingle, which companies use to promote their products or services. For example, they might be sung by a spokesperson or written specifically for the product.
Another type of jingle is the call-to-action jingle. These catchy tunes motivate people to take action, such as signing up for a mailing list or buying something.
Last but not least, there are novelty jingles. These songs aren’t meant to be taken seriously and are usually used in commercials or TV shows to make them more entertaining.
The process of writing a jingle
You need to do a few different things to become a jingle writer. The first step is to find a jingle idea you would like to write. Once you have your opinion, the next step is to figure out how to approach writing the jingle. There is a combination of ways you can go about this, depending on the type of jingle writing. Consider composing your music or lyrics if you want a more creative approach. Then again, assuming that you’re going to get down to it and write something quickly, plenty of jingle writers will help create the melody and lyrics for you. Once you have your idea and approach figured out, the last step is to start writing!
How to write a catchy jingle?
Jingles are a great way to add an extra layer of excitement to your marketing campaigns. They can also be catchy and memorable, putting you ahead of the competition.
Here are some pointers to help you compose a catchy jingle:
- Listen to what people are saying. It’s essential to remember what people are talking about and what they might find catchy. Please research popular songs or TV commercials and see what worked well for them.
- Create a hook. A good jingle needs a memorable chorus that sticks with people long after they hear it. Try to create an easy melody on the ear but still upbeat and exciting.
- Use lyrics that make sense. While it’s tempting to use words that rhyme, it’s usually better to stick with phrases that make sense, given the song’s context or commercial. The context will keep your audience engaged and excited while they listen.
- Be creative and have fun! Jingles should be enjoyable to listen to, not just functional or boring. Use different rhythms, sounds, and melodies to give your song more personality and appeal.
Tips for pitching a jingle
Pitching a jingle can be daunting, but with some preparation and helpful tips, the process is much more accessible. Before launching your idea:
- Make sure your song is catchy and well-written.
- Use lyrics that are memorable and targetable to a specific audience.
- Create a catchy melody that will stick in people’s minds.
- Make sure the video for your jingle is polished and professional.
A well-made video can help sell your song to potential clients.
When pitching a jingle, you must keep in mind the target market you are targeting. For example, if you sell health products targeted at young adults, use lyrics that speak to their lifestyles and interests. Additionally, be sure to include images or videos that support your song message. By following these tips, anyone can pitch an effective jingle!
What music works well in a jingle?
So many different types of composed music work well in jingles. Popular genres include rock, pop, and country, but any music that is catchy and easy to listen to can work well.
When deciding which type of music to use, it is essential to consider the target audience. For example, jingles are composed for children or adults familiar with popular songs, so catchy and fun songs will work best.
Another factor to consider is the tone of the jingle. Some jingles are lighthearted and humorous, while others are more serious or poignant, so it is essential to balance these two factors to create a successful song.
Once you have chosen the type of music and the tone of the jingle, it is crucial to figure out how it should be arranged and recorded. Recording a song alone can be difficult, so it is often helpful to enlist the help of a musician or producer. Once everything is ready, it is time to test the jingle out on some potential customers!
Conclusion
If you’re looking to hone your writing skills and create catchy jingles for commercials, products, or even fun projects, there are plenty of resources to help you. Whether you prefer online courses or in-person workshops, learning to write great jingles will guarantee that your work stands out from the rest. So why wait? Start learning today!
